You are viewing: November 2009

Golfweeks

Ashleigh Korzack is the fashion guru for Golfweek and she does a great job finding and disecting trends in the golf world, both on Tour and at retail. She regularly posts updates on her Fashion Blog and also does a regular video feature called "The Look." This week she talks about Ian Poulter's victory last week in Singapore, the video we recently shot form his house, and a great review of the MyJoys program. Check out "The Look" for more and be sure to bookmark her blog.

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Tour Players Design Custom MyJoys

We've been meeting with some of our Tour players over the past several months to take them through the more than 2 million custom combinations available in FootJoy's MyJoys program. Watch the video to hear what they think of the program and to see what custom combinations they chose! Click on COMMENTS to let us know which pair were your favorite.

To view this video on YouTube or a mobile device, click here.

'Tis the Season to Save on MyJoys

The #1 Shoe in Golf is now the #1 Gift in Golf! 

Not sure what to get the golfer on your holiday gift list?  We've got you covered.

Order your custom pair of FJ MyJoys before November 20th, 2009 and receive delivery before Christmas. Orders submitted before this date will receive standard delivery FREE!!!

Contact your local FootJoy Authorized Dealer for details. 

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Global Glory for Poulter, Fisher

Ian Poulter and Ross Fisher will represent England at the World Cup in a few weeks and the duo will arrive with lots of confidence following their matching victories this past weekend. While both wore the new FJ ICON golf shoes en route to the winner's circle, their paths to victory were very different.

Ian Poulter, who regularly wears custom FJ ICON golf shoes from the MyJoys program and SciFlex gloves to match, carded a final round 1-over 72 to complete a wire-to-wire victory at the Barclays Singapore Open. Poulter's eighth career European Tour title, and first since 2006, tested all of his skill and nerves with players from around the world trying to wrestle the tournament from his grasp but the Englishman would not yield and, following a stellar sand save on 17, he converted a clutch par at the 18th for the win.

Ian opted for a stylish pair of brown/orchid (pink) FJ ICON golf shoes in the asymmetrical pattern to perfectly coordinate with his new line of clothing from the company that bears his name, IJP Design. He also wore a custom SciFlex glove.

Meanwhile, on the other side of the world, fellow Englishman Ross Fisher also wore FJ ICON shoes to complete a memorable marathon effort in winning the Volvo World Match Play Championship in Spain.

The 28 year old, who will join Poulter in the World Cup and could also team with him at the Ryder Cup in Wales next October, won the final 4&3 after playing an amazing 126 holes in four days. With the win, Fisher moves up to a career-best 17th in the World Rankings and also takes him to fourth in the European Tour's Race to Dubai with just a few events remaining.

Fisher needed three sudden death holes to defeat fellow FootJoy player, and current Masters champion, Angel Cabrera in the semi-finals but was in control of the finals from the moment he birdied the first hole.

"I'm absolutely ecstatic," he said. "It's been a long, gruelling week, but obviously very worthwhile.

Fisher and Poulter will represent England when they team up at the World Cup in China, November 26-29.

Inspiration Behind FJ SPORT

O.K. so this obviously isn't your father's FootJoy. Actually it can be, but it’s not the traditional brown/white saddle that’s been a staple in golf for so many years. This is FJ SPORT. It’s young, fast, colorful, and best of all it features all the performance and quality you’ve come to expect from FootJoy.

Around 18 months ago we started working on FJ Olympian (the working name for this group of shoes) with several goals in mind:

#1. It needed to look different and it needed to look cool.
#2. It needed to be a performance shoe that offered great platform stability, waterpoof protection and comfort from tee to green.
#3. Lastly, it needed to be reasonably priced so that everyone had an opportunity to give it a test drive!

Hopefully you agree goal #1 was achieved. The uppers are athletic-inspired, while maintaining a look that’s acceptable on the golf course. There are cool molding details throughout and colorful RF weldings in the heel area. The full TPU outsole is molded, then painstakingly painted in matching colors and metallics giving it a high tech appearance. Our designers research color trends throughout the year to determine what trends will be visible in the upcoming months and years. The orange, yellow and blue that we chose are spot on. What’s also cool about these styles is that we’ve matched the cleat color to the upper color tying it all together.

One thing we won’t compromise at FootJoy is performance and quality. As mentioned above, the outsole is full TPU (which provides exceptional stability) and the design of the traction elements offers excellent grip during the swing. At the same time, it;s lightweight and flexible - further enhancing the performance benefits. The uppers are a combination of waterproof leather and a full membrane providing optimal waterproofing. Each style is built on the Laser last which gives the user the best fit and comfort on the market. MacNeil Stinger III cleats round out the features by adding Tour proven traction and performance.

The development team worked closely with all it’s vendors to offer the best materials and features at a reasonable cost. In the end we were able to offer the FJ SPORT at a competitive price in the hopes that they will appeal to a wide range of golfers.

On a side note, we’ve been testing all the FJ SPORT models on a number of European Tour players for the past several months. The feedback has been phenomenal and they are all thrilled with the performance and fast-forward appearance of these styles. Hopefully, you will agree that FootJoy has hit a homerun with this new category. Give ‘em a try!

The Hacker's Paradise Reviews FJ ICON MyJoys

Billed as the place "where golfers unite to talk about everything golf," The Hacker's Paradise recently received a pair of very stylish MyJoys featuring Lilac Large Lizard Print and Lime patent leathers. Josh from THP will be reviewing the MyJoys process as well as the shoes themselves in the next few weeks before he cleans them and places them among his collectables! Check out the thread when you have a chance to read what the THP community thinks of the shoes and poke around the site which has some pretty cool features and very active golf enthusiasts.

You Asked, Poulter Answered

Before we embarked on our trip to visit Ian Poulter a few weeks ago, we asked you if you had any questions for him. He was more than happy to respond and covered a wide range of topics from what to look for in his new clothing line and a retrospective on his 2009 season to an analysis of the Arsenal soccer club and exactly how many pairs of shoes and pants he owns! Click on the link to view the video: http://www.youtube.com/watch?v=RbkikeJI4Ek